2014 Hyundai Equus Dash Clock

Fully Assembled Prototype

Low Light Level View - Render

Passenger View - Render

Seat View - Render

Equus Exterior Shot

Interior Dash - Full Scale Prototype Model

Interior Dash - Full Scale Prototype Model

Interior Dash - Full Scale Prototype Model

Equus Exterior Shot

Interior Dash - Full Scale Prototype Model

Equus Exterior Shot

Brochure Excerpt

Functional Prototype - SLA Plastic Parts and Metal CNC Cut Parts

High Resolution Animation - Product Video

Front View - Render

To 1:1 Scale

CNC Cutting from my CAD Data

Some Test Fitting

Other Proposal Fully Assembled

Spare Hands and Glass Sections - Ready to Ship to Korea

From the initial brief from this Korean Car Brand, The design team in London created multiple concepts to be fully explored and visualised in a short time frame. All of the Dashboard Clock Concepts were initially sketched and then visualised in Photoshop.

The concepts were then conceptually modelled and evaluated in SolidWorks where I created fully operational prototype models for evaluation. These end models were then submitted to the Korean engineers to evaluate their feasibility within the car.

The main points considered were:
Legibility (In Light and Dark situations)
Aesthetics
Shape
Interference with existing components (heating/controls)


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