2014 Hyundai Equus Dash Clock
Fully Assembled Prototype
Low Light Level View - Render
Passenger View - Render
Seat View - Render
Equus Exterior Shot
Interior Dash - Full Scale Prototype Model
Interior Dash - Full Scale Prototype Model
Interior Dash - Full Scale Prototype Model
Equus Exterior Shot
Interior Dash - Full Scale Prototype Model
Equus Exterior Shot
Brochure Excerpt
Functional Prototype - SLA Plastic Parts and Metal CNC Cut Parts
High Resolution Animation - Product Video
Front View - Render
To 1:1 Scale
CNC Cutting from my CAD Data
Some Test Fitting
Other Proposal Fully Assembled
Spare Hands and Glass Sections - Ready to Ship to Korea
From the initial brief from this Korean Car Brand, The design team in London created multiple concepts to be fully explored and visualised in a short time frame. All of the Dashboard Clock Concepts were initially sketched and then visualised in Photoshop.
The concepts were then conceptually modelled and evaluated in SolidWorks where I created fully operational prototype models for evaluation. These end models were then submitted to the Korean engineers to evaluate their feasibility within the car.
The main points considered were:
Legibility (In Light and Dark situations)
Aesthetics
Shape
Interference with existing components (heating/controls)
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Role Product Design for Manufacture
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For Jones&Bowen
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Type Product Design
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URL www.autoguide.com/auto-news/2013/03/2014-hyundai-equus-82-a-lexus-ls-for-18-less.html
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